Tuesday, November 1, 2011

Elf on the Shelf

Elf on the Shelf is back!

For those of you who don't know, The Elf on the Shelf comes in a box with a book and an elf doll. The idea is that the elf comes to your house to watch your children during the holiday season and report back to Santa whether they've been bad or good. I hadn't seen these until a few years ago when they showed up in the store...and they sold like crazy.

We just put an Elf on the Shelf display in the front window at the store. A customer asked to see it, not knowing what it was. I grabbed a box and opened it to show her.


"There's an elf doll, which the parents place in the house to watch the children. At night the parents can move the elf to a different spot, so the children don't know where the elf will be when they wake up the next day. The elf is supposed to report back to Santa whether the children have been bad or good. There's also a book that tells the story," I said.

"Really?" she said. "That's kind of creepy." She made a face. "I think that might scare children."

"Some parents really like it, they like that it kind of helps as a reminder for their kids to behave," I told her. "Some people think the elf is adorable."

"Well, not me!" she said. "I wouldn't like it in my house."

We were sent a video clip to help us be able to promote it...here it is (you'll have to copy and paste)...


(One of our booksellers kept singing the song..."The elf on the shelf is watching you, what you say, what you do...")

It's up to you, is The Elf on the Shelf creepy or adorable?

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1 comment:

  1. You should try Christopher or Christina Marie Pop-In-Kins. Started 20+ years before the other elf. The elf is posable and adorable. The book is more positive. 11Awards including Dr. Toy, Mom's Best, and Toy Man. See them at www.elffun.com